Be Bold, Go Gold 2025 was more than we could have ever dreamed! Our focus was on expanding our reach and raising more awareness and funds than ever before! Thanks to our Tallahassee Community, our sponsors, business partners, and so many more, The Ripple Project gave more people than ever a chance to engage with our cause and helped raise more funds that have allowed us to support children and families in our community facing a childhood cancer diagnosis.

Below are the highlights of our 2025 Be Bold, Go Gold initiative. And we’re excited to be announcing key events, partners, and more for 2026 soon.

Check out our 2026 Be Bold, Go Gold page here!

11

Buck Lake Elementary, Canopy Oaks, Chiles High School, Deerlake Middle School, DeSoto Trail, FSUS, Lincoln High School, School, Maclay School, Montford Middle School, Sealey Elementary, Swift Creek Middle School

Schools

$35,000

Raised

To help support research to find a cure and provide support for families affected by pediatric cancer.

585%

Impact increase

Throughout the month of September, during our Be Bold, Go Gold campaign our impact across our social channels increased 585% reaching tens of thousands more people than in the past with critical information about childhood cancer!

14

New or Renewed Sponsors & Partners

Moore Bass, Redemption Orthodontics, Dunkin, TMH, Florida Farm Bureau, Lamar, Ultimate Sound and Light, Tallahassee Police Department, WCTV, Representative Gallop Franklin, TMH Animal Therapy, Big Bend SHRM, Lucky Goat Coffee, and Leon County Schools

Thanks to our 2025 Presenting Sponsor Moore Bass for making so much possible!

2025 Sponsors & Community Partners

Click here to find out about 2026 Sponsorship opportunities!

The History of Be Bold, Go Gold

BBGG Moore
Bass Video
EMBED HERE

Hi! My name is Katelyn Irwin.
In 2018, when I was in third grade, I was perplexed why schools have a “Go Pink” day for Breast Cancer in October, but there was no mention of Childhood Cancer or ‘Going Gold’ the month prior. After living through my 11-month-old brother’s diagnosis with Leukemia back in 2013 and watching him undergo treatment at UF Health Shands Children’s Hospital, I recognized the need to raise awareness for Childhood Cancer. I approached my principal, and in 2019, I started a “Be Bold. Go Gold.” campaign at my school (Roberts Elementary).

I raised $2,500 that year through an online fundraising account and selling gold donuts in partnership with Dunkin’. Each year, my efforts have continued to grow with new fundraising endeavors and awareness projects.

Fast forward, by 2023 raised over $100,000 for various charities and research initiatives focusing on pediatric cancer. As the campaign continued to grow, the need to establish our own 501c3 became apparent.

In 2024, The Ripple Project was founded. Be Bold, Go Gold will remain as the signature fundraiser for the organization each September while expanding our awareness efforts year-round and being able to offer grants to families being affected by pediatric cancer for therapies, travel and more.